"Commercial Casualties: Political Boycotts and International Disputes" - by CWP alum Jessica Chen Weiss

November 02, 2023

We explore whether international disputes harm commerce by galvanizing consumer boycotts of foreign products. Boycotts increase the social penalty of owning goods associated with a foreign adversary, offsetting individual incentives to free ride or discount the utility of participation. By harming international commerce, boycotts can help reveal information about resolve and avoid more costly forms of conflict. Using administrative data on the universe of new passenger vehicle registration records in China from 2009 to 2015, we demonstrate that consumer boycotts that arose amid tensions between China and Japan over a territorial dispute in 2012 had significant and persistent effects on vehicle sales, especially in cities that witnessed anti-Japanese street demonstrations. The market share of Japanese brands dropped substantially during and after the boycott with long lasting effects. Our analysis provides concrete evidence of the short- and long-term impacts of international tensions on economic activities.

Jessica Chen Weiss1, Panle Jia Barwick2, Shanjun Li1 and Jeremy L. Wallace1 1 Cornell University and 2 University of Wisconsin-Madison Corresponding author: Jeremy Wallace. Email: [email protected] (Received 21 March 2023; accepted 10 July 2023)


Jessica Chen Weiss is the Michael J. Zak Professor for China and Asia-Pacific Studies in the Department of Government at Cornell University. From August 2021 to July 2022, she served as senior advisor to the Secretary's Policy Planning Staff at the U.S. State Department on a Council on Foreign Relations Fellowship for Tenured International Relations Scholars (IAF-TIRS). Weiss is the author of Powerful Patriots: Nationalist Protest in China’s Foreign Relations (Oxford University Press, 2014). Her research appears in International OrganizationChina QuarterlyInternational Studies QuarterlyJournal of Conflict ResolutionSecurity StudiesJournal of Contemporary China, and Review of International Political Economy, as well as in the New York TimesForeign AffairsLos Angeles Times, and Washington Quarterly. Weiss was previously an assistant professor at Yale University and founded FACES, the Forum for American/Chinese Exchange at Stanford University. Born and raised in Seattle, Washington, she received her Ph.D. from the University of California, San Diego in 2008, where her dissertation won the 2009 American Political Science Association Award for best dissertation in international relations, law and politics. 


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Jessica Chen Weiss Michael J. Zak Professor for China and Asia-Pacific Studies